The style of music that one creates is never the most important aspect, well not necessarily. For many artists, being able to create something daring and stunning while staying true to your roots is very important. This is how we can arrive at an album of hip-hop stylings that is arguably, as good as the smash electronic album. And while many artists listen to many influences for inspiration, there is always a singular aspect to one’s music. For Armand Margjeka, music has been able to invigorate and touch deeply enough that his newest album Margo Margo is a brisk collection of country-influenced, folk songs that make up one strong album.
There are songs that reflect on softly-strummed guitars and Margjeka’s voice. “For This” goes through a treatment where reaching out for a good friend turns into a solemn hymn for help. Consoled with staggered patterns that reveal pedal tones and intertwining guitar melodies the lushness of the lull completely takes over. It’s endearing where required and far more pensive when exposed, and as on the aforementioned, there are many moments where the beauty of the music greatly beguiles. It leaves for tender moments throughout that are in turn combined with poignant touches and in the end, a fitting closure.
Much of the album’s easygoing feel comes from Margjeka’s ability at twisting the most wistful melody and combining it with a fashionable harmony. On The Shins-like swoon of “What Feeling” Margjeka sings about the kind of feeling where you feel almost invisible, almost able to jump off a building. And while he reasons this through different metaphors, it’s the song’s swelling instruments and the country twang of the guitar that resonates a cozy, warm feeling. And on “Spring Season Babe” the music continues to ebb and flow around another country twang that this time breaks away to reveal Margjeka’s voice as he sings about the lusting feeling of spring. There’s always the American feel that permeates the music but fortunately it’s in fitting touches and not over-done.
The strength of the album truly lies in the ability of Margjeka to take one of music’s simplest forms of music and turn them into corresponding creations that interest both in terms of subject matter and song structure. Even the album’s title track is honestly poignant when he sings, “I’m gonna love you more than just words,” and you realize that music is much more than just saying you’re creating it but rather, creating something memorable with it. Margjeka hasn’t necessarily crafted the next great singer-songwriter album of the decade but he has successfully enabled music to be free and open without ever sacrificing a shred of integrity. The album comes with drawings created by Margjeka himself and it’s further testament to his working-man’s mentality – skillfully strong – Margo Margo is a success because of it.