The Electric Pop Group – Seconds

Seconds is the sophomore album from the Aamot brothers from Gothenburg, Sweden, also known as The Electric Pop Group.  The record is filled with uncomplicated guitar picking, pleasant lyrics, and attractive harmonies, making it rather easy to digest.  If you like extra sprinkles on top of your ice cream, you will be fond of this album.

The lead track “Not By Another” is a harmonious ditty that captures the band’s dream pop sensibilities; the jangling of the electric and acoustic guitars works well with the sorrowful vocals of Aamot. The band does a superb job at creating catchy pop music making Seconds very pleasing.  “The Way It Used To Be” is an excellent and more upbeat track that uses more keyboards and brings to mind The Cure.  “I Know I Will” is another luxurious pop song, the tempo picks up a bit with this song yet it maintains a somber disposition.

The Electric Pop Group is successful in producing glossy jangle pop with Seconds. There isn’t too much intensity on this album, but the fact is that the beautiful arrangements and catchy melodies are enough to make Seconds a great pop record.  The band also demonstrates resourcefulness; they effectively blend power pop, indie pop, and shoegaze to bring a bit of variety to some of the songs.  The band had success with their self-released debut in 2006, and with Seconds, The Electric Pop Group continues to impress by bringing us ten brilliant new tracks.

Matinée Recordings