Hoy – Forever Endeavour

Hoy
Forever Endeavour

A little over a year ago, I wrote an overwhelmingly positive review of Hoy’s self-titled debut album, a collection of 12 power-pop tunes with great guitars. Greg Hoy earned more supportive feedback besides mine, and having listened to his second album, Forever Endeavour, I can gladly confirm that he didn’t grow complacent. Forever Endeavor is an exhilirating leap forward with dynamic guitar blasts and hooky three-minute rockers.

Forever Endeavour is more of a group effort, as Hoy is joined by bassist/vocalist Andy Rapoport and Dave Sharma on drums. Rapoport also collaborated in the writing of several songs, though Hoy remains the principal songwriter, the lead singer, and guitar specialist. The opening track, “2 Fingers Crossed,” is a British-sounding speedy anthem, with chopping guitars from the first second to the last. The witty lyrical approach from Hoy’s debut album is firmly intact here: “You know that I can’t fake it / This dryness in my throat / You know that I won’t take it / A captain with no boat / I’ve got two arms to hold you / But I keep two fingers crossed / Here’s hoping that they make it / Here’s hoping you get lost.”

Second song “No Big Deal” features more strong harmony from Hoy and Rapoport, and the chorus recalls “Learn to Fly” by Foo Fighters. The sweet hooks and early 90s power-pop sensibilities make “On & On” a memorable tune with a vocally striking chorus. The rhythm section is particularly emphatic on “Simplified” and complements Hoy’s louder, brisker approach. “All Over You” has a jittery early 80s feel, and Hoy’s guitar is razor sharp.

Forever Endeavour is notable for conjuring up images of other bands from both sides of the “pond” without sounding derivative. “She Thinks She Likes It” could be sung by Chrissie Hynde if it were quieter or Third Eye Blind’s Stephan Jenkins if the song were slower. Geoff Turner’s guest organ is a refreshing surprise on “She Thinks She Likes It,” one of the album’s best songs.

Forever Endeavour is an impressive effort at 28 minutes. The songs are concise and crunching, with memorable beats and terrific choruses. The best advice I can offer Hoy is to record more tracks for the third album; power-pop fans would devour an album at least twice as long as Forever Endeavour.